[Hook]
Oh, if you love soft, then you already lost
But oh, if you love hard
You should let down your guard and follow your heart
Follow your heart
Follow your heart
Follow your heart

from WZRD (Ft. Dot Da Genius & Kid Cudi) – Love Hard Lyrics on Rap Genius

Meaning

Cudi’s “love hard” phrase here is reminiscent of the “talk hard” catchphrase of Christian Slater’s character Mark Hunter in the 1990 movie Pump Up the Volume

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