[Hook]
Oh, if you love soft, then you already lost
But oh, if you love hard
You should let down your guard and follow your heart
Follow your heart
Follow your heart
Follow your heart

from WZRD (Ft. Dot Da Genius & Kid Cudi) – Love Hard Lyrics on Rap Genius

Meaning

The whole hook means is that if you love soft, or dont put any effort into love then you already lost in the game of love. But if you love hard then you dont have to worry.

This references the “talk hard” catchphrase of Christian Slater’s character Mark Hunter in the 1990 movie Pump Up the Volume

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