Toby Keith first announced 35 MPH Town in July 2015. Most of the songs are written by Keith, with some in collaboration with Bobby Pinson, Scotty Emerick and Rivers Rutherford.
The songs are classic Keith material, and include a duet with Jimmy Buffet (“Sailboat for Sale”) and an obligatory tribute song to Hank Williams Sr. and Merle Haggard (“Haggard, Hank & Her”).