According to Billy Gibbons:
we had spent quite a bit of time really getting serious with tempo and composition. The technology of the Eighties and the creative inventiveness of the techno-pop bands from England made working with synthesizers a pretty interesting proposition. We thought, Can a down-and-dirty blues band make sounds with this stuff that will work for its music? That became the backbone of our approach. We tried it, and of course we made light use of synthesizers compared to what we did later on Afterburner. And it was mild compared to what Van Halen did with “Jump”. There were moments when we thought, Are we making a mistake? But we didn’t think that too often. Needless to say, the formula was a success.”