Yeah, never forget that the whip snapped ya back
Your spine cracked for tobacc-oh, I'm the Marlboro Man, uh

from Rage Against the Machine – People of the Sun Lyrics on Rap Genius


Many of the indigenous peoples of Mexico were enslaved by the Spanish and forced to pick tobacco to make money for them.
Zack is also referencing Marlboro—a company that sells cigarettes which contain tobacco, and it’s mascot, The Marlboro Man.

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